Cutter & Buck
Cutter & Buck is a premium apparel brand born out of Seattle in the 1990s, originally rooted in the world of golf and performance sportswear.
From day one, the brand built its reputation on quality fabrics, refined styling, and a clean, modern aesthetic that sits comfortably between sport and corporate wear.
Over the years, Cutter & Buck has evolved into a global name known for garments that feel luxurious, look polished, and perform in real‑world conditions, whether that’s on the course, in the office, or travelling between the two.
A Little History
The brand launched in 1990 with a simple idea: create apparel that blends classic American sportswear with technical performance.
Their early success in golf apparel quickly expanded into lifestyle and corporate markets, thanks to their attention to fit, fabric innovation, and understated design.
Cutter & Buck became a go‑to for organisations wanting premium uniforms and corporate gifts that didn’t look like typical “promo gear”.
Today, the brand sits under the New Wave Group, a Scandinavian company known for high‑quality textiles and responsible manufacturing, the same group behind JAMES HARVEST, CLIQUE and other respected global labels.
Sustainability & Responsible Production
Cutter & Buck has steadily shifted toward more responsible production, integrating recycled fibres, low‑impact materials, and certified sustainable manufacturing partners across its range. Their C&B Sustainable Collection highlights garments made with recycled polyester, responsibly sourced cotton, and long‑life construction designed to reduce waste.
The brand’s Scandinavian ownership also brings a strong sustainability ethos — prioritising durability, traceability, and ethical supply chains over fast‑fashion shortcuts.
Why It Works as a Premium Corporate Gift
Cutter & Buck has become a favourite in the corporate gifting world because it delivers something rare: premium retail quality with corporate‑friendly decoration options.
Their polos, outerwear, and lifestyle pieces feel like something you’d buy from a high‑end pro shop, not a uniform catalogue. The fits are reliable, the fabrics hold their shape, and the styling is timeless, making them ideal for executive gifts, client packs, team apparel, and branded merchandise where you want to leave a strong impression.
When you hand someone a Cutter & Buck piece, it feels like a genuine gift, not a giveaway.
Promotional Gear that shines.
CLIQUE — The Promo Brand People Actually Want to Wear
CLIQUE is the Scandinavian‑born apparel brand that flipped the script on what promotional clothing could be. Instead of the usual boxy cuts and scratchy fabrics, CLIQUE built its reputation on clean design, reliable fits, and fabrics that feel retail‑grade. It’s the brand that proves promo gear doesn’t have to look like “promo gear” — it can look like something you’d happily pull from your own wardrobe.
Where It Came From
CLIQUE sits under the New Wave Group, the same Swedish textile powerhouse behind Cutter & Buck. That Scandinavian design DNA shows up everywhere: minimalist lines, modern silhouettes, and a focus on practicality without sacrificing style. The range was created to give businesses, teams, and events a premium‑looking uniform option that still works for bulk orders and decoration.
Why It’s So Good
What makes CLIQUE stand out is its consistency. The fits don’t change every season, the colours stay stable, and the fabrics hold up to real‑world use, washing, printing, embroidery, the lot.
For decorators, it’s a dream: smooth surfaces for screen print, stable poly‑cotton blends for embroidery, and predictable sizing that avoids the “medium fits like a tent” problem.
For wearers, it just feels better than the typical promo tee or hoodie.
The Range
CLIQUE covers the full uniform and promo spectrum: tees, polos, hoodies, fleece, softshell jackets, puffers, track pants, caps, bags, and more.
Everything is designed with decoration in mind, but styled with a retail sensibility.
It’s the “safe choice” that still looks sharp — the gear that works for corporate teams, clubs, events, hospitality, and branded merch packs.
The Positioning
In Australia, CLIQUE has become the go‑to mid‑premium promo brand: reliable, modern, and easy to decorate.
It’s essentially Cutter & Buck’s practical cousin, same quality mindset, but built for volume, versatility, and everyday wear.
When you hand someone a CLIQUE garment, it feels like a proper piece of apparel, not a throwaway freebie.
